Soundrenaline 2022 was a major milestone for us—it marked the first time we landed on such a massive project of this scale.

Our client approached us with their vision, requesting 1,000 pieces of merchandise for this grand music event. The immensity of the project become apparent when we realized that we had a tight timeframe of approximately two months to bring this creative vision to realization.

During the online meetings, we initially proposed three types of products: wallets, glasses cases, and ID card holders. Eventually, one of our designs stood out and was selected – the wallet. We further developed the chosen design then we crafted an exclusive Trifold Wallet, featuring the engraved Soundrenaline logo on the front and a distinctive red band to bind the wallet, representing the event's signature color.

Our involvement extended beyond nothing more than the products creation. We were tasked with arranging an activation during the 3-day event at Allianz Eco Park, Ancol, Jakarta. The activation featured personalized engraving for individuals who purchased the merchandise. It was during this period that we fulfilled a long-standing aspiration by acquiring a laser cutting machine.

We found ourselves in the vibrant atmosphere across the multiple stages. These platforms became the canvas for renowned artists and bands. The event reached its peak with the awe-inspiring and electrifying performance delivered by none other than Weezer.

Everything unfolded seamlessly from the initiation of the project. We extend our gratitude to our client for entrusting us and to Soundrenaline 2022 for allowing us to contribute to this remarkable event.